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In August 2024, Pernod Ricard launched its first UK advertising campaign for Altos , introducing “Alan,” an everyday bartender who crafts exceptional Margaritas.
#retouch
Proving celebrity endorsements aren’t a must-have in the beverage sector, Alan the Bartender showed the nation how anyone can make a mean Margarita with Altos Tequila.
The campaign shakes up what you’d expect from the category, bringing a playful, cheeky vibe to spotlight their award-winning drink. Released across social, digital, and VOD—hitting screens and reaching around 7.2 million people.
These stills were made to run alongside an absolutely genius surreal spot.